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Behaviors of entrepreneurs when shopping for financial services
Entrepreneurs have a lot of things: guts, knowledge, resourcefulness, but one thing that they don’t have is time. I have spoken with many entrepreneurs about how they purchase financial services and have found that the complexity of the products forces most entrepreneurs into the following categories of behavior:
1. They either sign up with the first provider that comes along
2. or they spend the many hours they need to truly understand it, sacrificing attention that is sorely needed on other parts of their business
We at FeeFighters aim to break that compromise and enable small business owners and entrepreneurs to make good purchasing decisions without sacrificing the time they need to grow their business.