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eBay Incentivizes Shoppers to Use PayPal
On Friday, eBay launched its rewards program called eBay Bucks which incentivizes shoppers to use PayPal by giving them back money which can only be used on eBay. Shoppers accumulate the bucks over a three month period, at the end of which eBay issues a certificate to spend the bucks over a 30 day period.
eBay Bucks’ pilot program has been going on for about a year, and results show that shoppers spend five times more on eBay with the rewards system in place. Wow! TechCrunch speculates that the rewards program is meant to augment sales after reports that international expansion is increasing faster than domestic expansion.
Image thanks to http://www.flickr.com/photos/68422830@N00/120499365/