Here at FeeFighters, we want to get our customers talking about their experiences using the site so we can learn as much possible, and also encourage customers to pass on their wisdom (and savings) to friends/colleagues. When done correctly, promoting word of mouth marketing can be one of the most cost-effective and impactful marketing methods for your business. Here are some tips to gets the recommendations flowing.

1)   See what they have to say- Customer feedback not only empowers customers to feel involved in your business, but helps you learn about what your customers are thinking throughout their experience with your business.

2) Keep customers involved-Many sources point to making customers your personal brand ambassadors as a key ingredient to success. Do this by informing them of specials, new offers, etc. Again, asking for their feedback (in a time efficient manner) reinforces their involvement.

3) Utilize digital word of mouth-These days, people are talking less to each other directly and are relying more on websites such as Twitter and Yelp to pass on good advice. Make sure your business has an active presence on sites like these, or local equivalents such as Viewpoints.com or Urbanspoon (restaurants).

Here are some resources for helping spread word of mouth marketing for your business:

Tips to build your brand using Twitter from Guy Kawasaki

Tips from Direct Marketing

Tips from Duct Tape Marketing