Does your personality come through when you’re doing business? Or is your website/office filled with what I’ll call “flair,” random generic, expected materials that make your business look like just anyone else’s. I’m talking motivational business posters and copy infused with words like “thought leader and synergy.”

Well it’s time to stop following what’s expected and let your personality shine. Who do you think potential clients will remember more? The companies that look like everyone else, or the ones that focus on being original while delivering the best service or project? A couple of great example of companies with personality are Groupon (albeit annoying) and Copylicious.

1) Groupon- I hate the Groupon cat, and reading their convoluted descriptions of the daily deal. However,  it’s a brilliant strategy to make them stand out and shine amongst hundreds of copycats (pardon the pun). Consider this: when the daily deal is usually a manicure, facial, or restaurant discount…who’s going to stand out: the company that describes each pedicure as “indulgent, relaxing, and luxurious” or a company that’s not afraid poke a little fun?

2) Copylicious- If you haven’t read Copylicious, do yourself a favor and check it out. The site is infused with creator Kelly Parkinson’s creative personality. Check out her About page which will have you smiling (but still be impressed) in no time. Even her picture shows a unhindered smile instead of a severe, corporate headshot. Making sure your personality shines through is also a way to filter the right clients: only the ones who want to work you fully knowing your expectations will oblige.

Bottom line: There is no advantage in being like everyone else. Whether your business personality is strict, fun, nerdy, or sarcastic, (Groupon’s case) highlighting your unique culture will help you stand out amongst blah competitors who speak in cliches and buzz words.

Image thanks to http://listicles.thelmagazine.com/2010/01/11-irksome-motivational-posters/