Salespeople often get a bad rep, and thinking of yourself as a salesperson can make you feel uncomfortable. But why? As an entrepreneur, you’re selling all the time…your primary job is to be a salesperson for not only your business, but yourself.

As a result, you’re likely to develop strategies for how you sell based on feedback you receive. Should you go into financials right away, should there be a dramatic pause after the fifth slide? Of course, this is not *considered* sales, but at the heart of the matter it essentially is.

Why not apply this same manner of thinking to your business? Learning about how potential customers think, how to phrase your pitch to make them think a certain way, and how to close the deal are all pertinent to your success. So as much as you don’t want to think about  sales pitches and scripts…you really should. If you aren’t, it’s a detriment to your business.