Josh picked up this tweet from @stillbjorn on twitter: “I am very happy with my credit card processing company. Stop bothering me, stupid salesmen.“

Traditionally small business financial services have been pushed to business owners by well-compensated and  persistent salespeople.  It’s not a very efficient situation because the salesperson typically does not know in advance which potential customers actually need a new credit card processor.  So he ends up making lots of phone calls Boiler Room style before  finding one customer who actually wants to talk to them.  Those phone calls can be pretty annoying.

We believe that the world is switching to more of a pull mentality. When the small business owner wants a new financial services provider he/she will find one on the internet using search engines, review sites and comparison shopping sites like FeeFighters.  They will become increasingly irritated with push methods.