In an effort to expand its ecommerce presence, Visa today announced the launch of Rightcliq, a social shopping platform.

Rightcliq boasts one cool feature that may be what helps it take off: the Wishspace–basically a wishlist of all products you’re interested in at the time. The Wishspace allows you to track these items and eventually purchase them. This is potentially really helpful since most people do have some kind of virtual wishlist which they track by inconvenient means such as bookmarking and written lists.

Chiming in on the social phenomenon, Visa’s product has a heavy social emphasis, giving shoppers the ability to share product information on various social networks.