Usually when we tell people about this business they ask why. The reason they ask that is starting a new business is really tough, and usually the founder is driven by something other than just the desire to be rich and famous.

I personally have several reasons for starting this business, which I will try to articulate over the next few weeks.

The first reason is that I love small businesses and it makes me feel good to make life easier for the hundreds of thousands of small business owners. At an early age I had some very good experiences with small business owners which has probably led me to romanticize the notion of entrepreneurship.