Credit cards are a convenient method of payment for consumers, so much so that many people no longer carry cash for everyday purchases. Businesses have been supportive of providing this convenient payment method for their goods and services. However, the system is not perfect, and consumers will report issues to their banks when transaction errors occur. These reported errors can lead to chargebacks.
Chargebacks are charges disputed by the individual consumer or bank for various reasons. Businesses can also dispute these chargebacks and can initiate a chargeback rebuttal. This article will cover chargebacks, the reasons why chargebacks occur, as well as the chargeback rebuttal process so businesses can be better informed and be able to protect themselves from future chargebacks.
Chargebacks protect customers, especially in cases of unauthorized credit card use. Here is an overview of how chargebacks work:
- The consumer/credit cardholder contacts their bank to file to dispute the transaction.
- The bank determines whether the complaint is valid. If there appears to be an error, the bank will credit the cardholder and initiate the chargeback with the merchant processor (the credit card company). Using information provided by the consumer, the bank will then determine the reason for the chargeback.
- The merchant processor also reviews the case, and in most cases, they will request additional information from the business. If it is deemed an incorrect transaction, they pull funds from the business’s account to cover the transaction plus a processing fee. The merchant processor will assign a reason code for the chargeback; this information is imperative for a business to be able to address and resolve the issue or contest the chargeback.
One of the critical aspects of a chargeback rebuttal is addressing the reason code. Prior to taking any action, the
business should take a look at the reason code and determine if the reasoning for the chargeback is valid. The main types of reasons why a chargeback is requested are:
- This is one of the most common reasons for a chargeback. The various situations for fraud include stolen identity, the consumer claims they did not make the purchase, or a chip credit card transaction was not completed at an appropriate chip terminal.
- In this case, the transaction was completed incorrectly. Authorization was not requested by the business or the transaction was completed despite the card being declined. The business should determine if authorization was given and be able to provide documentation to dispute the chargeback if needed.
- Processing Errors
- Processing errors refer to anything completed incorrectly during the transaction. Examples include incorrect monetary amount charged, incorrect currency and duplicate processing (the consumer was charged twice). For these items, a business should double check the receipt(s) of payment and determine if errors indeed occurred and if a chargeback rebuttal should be instigated.
- Consumer Disputes
- This refers to when services and goods are not delivered appropriately. Some of these reasons include merchandise/services not received, counterfeit merchandise and recurring payments which had been cancelled. For a business, the most compelling evidence that can be provided to dispute these claims would be shipping confirmations (including shipping company verification), patent/other merchandise validation and contracts that had been signed by the consumer.
A comprehensive list of reason codes for Visa, MasterCard and American Express can be found on their websites below:
Chargeback Rebuttal Process
If a business determines that the chargeback is not valid, they can initiate the chargeback rebuttal. Most merchant processors give businesses a limited amount of time to contest the chargeback (as little as 30 days), so quick action is key.
Step One: Reason Code Review
The business should review the reason code for the chargeback to understand the reason for the customer’s complaint and determine if a chargeback rebuttal is necessary. If a chargeback rebuttal is needed, a business should act quickly. It is important to understand the time limits on chargeback rebuttals so that documentation is submitted on time.
Step Two: Collect Documentation
Once the business has the reason code, they can collect and provide appropriate documentation to the merchant processor and attach it to a rebuttal letter. The most common forms of compelling evidence include:
- A physical signed receipt of payment
- An email or other written form of communication by the customer to the business
- A signed contract that includes terms and conditions.
All attachments and documentation should adequately dispute the chargeback and include dates, times and locations for all transactions and communication.
Step Three: Resolve the chargeback directly with the customer (Optional)
A business may decide to directly contact the customer and settle the chargeback independent of the credit card company, especially if there was an error. If you issue a refund, use the card used in the original transaction. In addition, the customer will need to contact their bank to inform them of the resolution so the chargeback is cancelled. If you resolve the chargeback with the customer, the customer may not always follow up and contact their bank to inform them of the resolution, so it is best to draft a rebuttal letter (see next step) and have documentation of the resolution. For example, an email sent to the customer with a response to confirm that the issue was resolved.
To successfully dispute a chargeback with the bank, a business will need to provide a rebuttal letter that directly addresses the chargeback reason code with applicable documentation attached. Ensure your rebuttal is detailed with dates, times and location information.The specific items required are:
- The chargeback reason code
- The funding/chargeback amount being disputed
- The evidence/documentation that you are submitting, and how it disputes the chargeback.
Below is a sample chargeback rebuttal letter.
Dear [merchant processor],
I am writing this chargeback rebuttal letter to dispute a chargeback for $[dollar amount]. The chargeback reason code is [reason code]. [cardholder name] completed the transaction on [date].
Attached are the following pieces of documentation to dispute the chargeback:
- E-signature and credit card information manually entered into our online portal (Attachment A)
- Email confirmation that the consumer purchased the product (Attachment B)
- Shipping confirmation of the product, as well as a response from the customer (Attachment C)
The Cardholder made the purchase utilizing our online system and manually entered in their credit card information on [date] in our [city/state] location (Attachment A). Attachment B is an email confirmation of the purchase that was automatically sent to the cardholder and was received on [date]. They also received an email to confirm the shipment of the product on [date] and they also responded to thank us for the update on [date] (Attachment C).
Please do not hesitate to contact me if you require any additional information. I look forward to hearing from you soon.
Step 5: Await a response from the Bank
Once the letter and evidence are submitted to the issuing bank, it will either be accepted or rejected. If accepted, the
bank will charge the customer again, and the matter will be closed. If, however, the bank does not believe the evidence supports the claim, the business will be charged the amount of the purchase, as well as a fee for the chargeback. The fees are based on the purchase price and can be found within the terms and conditions under the merchant processor.
If a business feels strongly that the evidence was sufficient but the bank rejected the rebuttal, they can request a third-party firm to review the evidence. This involves filing and other fees, which can be costly for a business to pursue.
Step 7: Take Legal Action
Litigation may be the final option should the business wish to sue the customer. Again, this can be very costly for both parties when hiring legal assistance, thus it is typically only pursued in cases that involve large transactions.
Chargeback Management and Prevention
There are several ways businesses can avoid chargebacks, and they all stem from fine-tuning their documentation and responding to customers in a timely manner. Here are some best practices a business can take to prevent chargebacks and handle any chargeback rebuttal situation:
- Have a legal team review your Terms & Conditions as well as your refund or cancellation policy to ensure they are correctly stated in your customer contracts for in-person and online purchases. Have these Terms and Conditions physically printed on receipts/on email confirmations.
- For any formal contracts that are signed by customers, be sure to include:
- A line for the customer to print their name
- A signature line, as well as an initial line for every page
- A line for the customer to fill in the date
- Ensure all credit card terminals are working properly, and that staff is trained to request consumers to use the chip card reader for all chip credit cards.
- Verify that the credit card used has the correct cardholder name or an authorized user. Train your employees to see an ID for in person purchases and ensure the name on the card and signature match those on the ID. In addition, a business should request CV codes that are located on the back of the card near the signature line for all card-not-present transactions.
- If a consumer called a company to make a purchase, it is a best practice to record phone calls so that there is solid evidence that the consumer purchased the product.
- Any time the rates or any terms and conditions change execute a new contract and have it signed by the cardholder.
- Keep records of all purchases for at least one year.
Chargebacks are a necessity for consumers, as credit cards are more and more common methods of payment. The
checks and balances of utilizing credit cards are put in place so that both consumers and businesses can be protected from erroneous transactions. Businesses need to be vigilant and well informed about the policies for chargebacks. Ultimately, the goal is for consumers to have an overall positive experience and implementing the above best practices will help achieve this goal.